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Hi, I’m Edwin

Brand & creative director with 20 years of experience building brand experiences across marketing and communications.

Areas of Expertise

Brand & Visual Identity
Brand Strategy & Development
Creative Direction
Web Design & Front-end Development
Integrated Marketing
Graphic Design
Print & Digital
Team Leadership & Mentoring

Brand Transformation. A Great Leap Forward.


Big Data. Big Brand.


Portable Speakers for Every Lifestyle.

Nyne Audio

Single Solution for Church Engagement.


Give Tastefully. Receive Happily.

Treatful (OpenTable)

A Brand Revolution for Circuit Manufacturing Company.

BEMA Electronics

“When it comes to delivering insightful creative solutions and driving successful team operations, Edwin delivers the goods. He has brilliantly led our brand refresh, inspiring the team to break the mold and organizing the tasks needed to deliver this awesome assignment in a compressed schedule. From a well-oiled creative machine team ready to tackle the next design challenges, Edwin is a solid leader and a creative mind.”

Alex Grossman, Head of Marketing Services and Brand, WANdisco

“Edwin is a talented, creative, and flexible jack-of-all-trades who will never let you down. His can-do attitude paired with his raw talent and unfailing dedication to get things done made him an invaluable asset for my marketing team.”

Susan (Puccinelli) O’Brien, Corporate Communications at ThousandEyes

“One of the best designer I ever worked with. Creative, professional and always helped to make things happen!”

Stefan Groschupf, Founder & CEO, Automation Hero; Founding CEO of Datameer

“Edwin’s work has always been refreshing. He is very thoughtful in his project management approach, communicating well with multiple constituents across marketing and honoring agreed upon timeframes and deadlines. His positive attitude and willingness to always pitch in is just the cherry on top. I’m grateful to have had the opportunity to work with him.”

Shelly Koglin, Senior Director Partner Marketing, WANdisco

“Edwin is keenly capable of translating pithy text into visuals that are instantly understood. He has a great sense of design and color, producing pleasing and meaningful brands, graphics, presentations, websites and collateral. He is also easy and fun to work with!”

Karen Hsu, Chief Executive Officer, BlockchainIntel