We believe design should be more than beautiful.
It should clarify purpose, strengthen positioning, and accelerate business impact. Our work translates strategy into compelling visual narratives that resonate with customers, partners, and teams.
An independent design consultancy built for clarity and growth
We partner with founders, marketing leaders, and executive teams to bring clarity, consistency, and momentum to their brands.
We operate as a focused, senior-led design consultancy. We work with organizations that value strategic thinking, thoughtful execution, and long-term brand health.
We are intentionally independent. This allows us to stay close to the work, collaborate deeply with client teams, and deliver high-quality outcomes without unnecessary overhead or complexity.
Our Approach
Strategic Discovery
We start with your business context, audience insights, and competitive landscape.
Brand Architecture
We define strategic positioning, messaging, and visual fundamentals.
Design & Execution
We deliver identity systems, web experiences, and digital assets that align with strategy.
Cross-Functional Collaboration
We integrate with internal teams and stakeholders for seamless execution and adoption.
Guided by two decades of cross-industry experience.
Meet the Principal
Susanto Design was founded by Edwin Susanto, a seasoned creative director with over two decades of experience helping organizations clarify their brand, align their teams, and show up with confidence in competitive markets.
Edwin’s path into independent consultancy wasn’t driven by a desire to work alone. It was shaped by years inside companies, collaborating closely with founders, executives, marketers, and product teams. Over time, he saw a recurring gap: teams needed senior creative leadership that could think strategically, execute thoughtfully, and stay close to the work without the overhead or friction of large agencies.
Today, Edwin leads Susanto Design as an independent creative consultancy, bringing hands-on creative direction, strategic perspective, and a collaborative mindset to every engagement. He works directly with clients while assembling the right mix of partners and specialists as needed, ensuring both quality and focus at every stage.
Known for his calm leadership style and practical approach, Edwin helps teams move forward with clarity, not noise. His work spans brand strategy, identity systems, and digital experiences across tech, healthcare, and SaaS, often supporting organizations at critical moments of growth or change.
Testimonial
What our partners say
“When it comes to delivering insightful creative solutions and driving successful team operations, Susanto Design has brilliantly led our brand refresh, inspiring the team to break the mold and organizing the tasks needed to deliver this awesome assignment in a compressed schedule.
Alex Grossman, Vice President Corporate Marketing @ HiBob
“Susanto Design is capable of translating pithy text into visuals that are instantly understood. Edwin has a great sense of design and color, producing pleasing and meaningful brands, graphics, presentations, websites and collateral. He is also easy and fun to work with!"
Karen Hsu, SVP Product, Mobile DevOps & Security Solutions @ Appdome
“From a brand refresh on our partner pages to the creative on a new partner program to joint marketing with partners, Susanto Design’s work has always been refreshing. Edwin is very thoughtful in his project management approach, communicating well with multiple constituents across marketing and honoring agreed upon timeframes and deadlines.”
Shelly Koglin, Channel Marketing Director @ Ping Identity
“One of the best designer I ever worked with. Creative, professional and always helped to make things happen!”
Stefan Groschupf, Founder & CEO @ Automation Hero
“Edwin is a talented, creative and flexible jack-of-all-trades who will never let you down. His can-do attitude paired with his raw talent and unfailing dedication to get things done made him an invaluable asset for my marketing team.”
Susan O'Brien Puccinelli, Vice President Marketing Communications @ ThousandEyes
“Edwin has been a wonderful design partner for Totango. He's an incredibly thoughtful and kind person, which makes for a strong working relationship. Edwin is highly adept at partnering in the remote world thanks to his responsiveness and ability to work independently with minimal guidance and confidently deliver on time. He always leverages his creativity to bring a variety of wonderful solutions to the table.”
Murphy O'Brien, Senior Director of Brand & Creative @ Totango