About
I’ve been working as a creative professional for over 18 years, creating innovative brands and experiences for enterprises, and fostering creative teams. I’ve held several different roles in a variety of environments, and have designed for a wide range of mediums, including web, print, mobile, and video.
I have helped small businesses, startups, growth-stage companies, and individuals launch their businesses and grow by creating meaningful and compelling design solutions at a holistic level.
My Story
Art and design have been my passion since I was a kid even before I heard the word “graphic design” or even I knew that such a subject existed. Art was my favorite subject at school. I loved observing shapes, colors, typefaces, and fascinated with logo marks. It always struck me how a simple drawing could tell so much about a company! That drove me to study art and design.
Graduated from Academy of Arts University in San Francisco in 2000, I got my first job at a design agency that exposed me to various clients. I have designed various brand identities and websites for startups launching their products and services during the dot-com era. I managed all phases of design projects, worked with many well-known, diverse technology clients such as Marketo, Riverbed, Netgear, Samsung, L3 Technologies, Elo TouchSystems, and many more.
Over the last decade, I have worked with startups, strategically shaping their brands, and telling their brand story through creative solutions.
Recently, I was a Director of Design at WANdisco, an enterprise cloud computing company where I led the effort in major website rebrand, managed and led a team of designers to support the marketing organization.
Areas of Expertise
Brand Identity
Brand & Marketing Communications
Creative Direction
Web Design & Front-end Development
User Experience
Typography
Print & Digital
Team Leadership & Mentoring
Management
Kind words from industry leaders
“From a brand refresh on our partner pages to the creative on a new partner program to joint marketing with partners, Edwin’s work has always been refreshing. He is very thoughtful in his project management approach, communicating well with multiple constituents across marketing and honoring agreed upon timeframes and deadlines.”
Shelly Koglin, Senior Director Partner Marketing at WANdisco
“Edwin is keenly capable of translating pithy text into visuals that are instantly understood. He has a great sense of design and color, producing pleasing and meaningful brands, graphics, presentations, websites and collateral. He is also easy and fun to work with!”
Karen Hsu, Chief Executive Officer, BlockchainIntel
“One of the best designer I ever worked with. Creative, professional and always helped to make things happen!”
Stefan Groschupf, Founder & CEO, Automation Hero; Founding CEO of Datameer
“When it comes to delivering insightful creative solutions and driving successful team operations, Edwin has brilliantly led our brand refresh, inspiring the team to break the mold and organizing the tasks needed to deliver this awesome assignment in a compressed schedule. From a well-oiled creative machine team ready to tackle the next design challenges, Edwin is a solid leader and a creative mind.”
Alex Grossman, Head of Marketing Services and Brand, WANdisco
“Edwin is a talented, creative and flexible jack-of-all-trades who will never let you down. His can-do attitude paired with his raw talent and unfailing dedication to get things done made him an invaluable asset for my marketing team.”
Susan Puccinelli, VP Marketing Communications at ThousandEyes
“Edwin is one of those magic designers who can pull amazing content out of thin air. A reliable rock you can always count on to be there, coming through when the pressure is on. I saw him go through multiple website overhauls with ease and speed. He has a keen eye for the perfect layout and is always coming to the table with creative ideas.”
Matt Fisher, Founder of Precipitate Media