Carrum Health
Value-based Center of Excellence platform rebrand
Carrum Health helps employers deliver high-quality surgical and cancer care through value-based Centers of Excellence and transparent bundled payments. As Creative Director, I led a brand refresh that sharpened Carrum’s positioning, elevated its visual identity, and helped increase brand awareness by 21% in six months. I also partnered with Growth Marketing to improve email and landing page performance, driving 2x to 4x gains across key campaigns.
Project Scope
- Identity design
- Brand style guide
- Website design
- Marketing campaign
- Social media
- Digital assets
- Presentation
“I'm so grateful for the chance to have worked so closely with Edwin for nearly 3 years. He and I partnered on a rebrand as well as building a creative footprint for the brand. His work was always fast, thoughtful, and creative. He understood the requirements and worked hard to approach them from new and creative directions. His humility and kindness are an inspiration. Working with Edwin is a true joy!”
Daniel Botwinick, SVP of Marketing at Carrum Health
“Edwin’s talent as a creative director and designer is truly exceptional. Throughout our collaboration, he consistently exceeded expectations by transforming concepts into stunning visual representations. His contribution to our company’s rebranding was invaluable; not only did he create a comprehensive brand book and templates, but he also ensured that every design reflected our brand essence perfectly.”
Brianne Warden, Partner Marketing Manager at Carrum Health
