Case Study
Portable Speakers
for Every Lifestyle.
NYNE is all about Lifestyle Inspired Audio. The objective is to establish their online presence, and extend their existing brand to all marketing touch-points across different mediums; product catalogs, packaging, and social media ads.
Project Scope
- Web design
- Product catalog/brochure
- Packaging design
- Social media campaign
- Point-of-Purchase
The Challenge
NYNE was a new player in consumer electronics, and they needed complete solution for their product marketing and advertising campaign. The product brand has been established, and they came to me for help creating a design solution to communicate their unique selling position and promoting their line of products to boost their sales.
The Approach
I began a conversation with the President of the product marketing by reviewing wireless audio products in the market, and strategize on how to set NYNE products apart from its competitions. I developed the solutions in phases. As the products evolve to have unique styles and characteristics, I implemented a design solution that eye-catching and different to reach out to all kinds of people of all ages.
Product Website
The objectives are to design a website to reach out to the audience on all levels and improve user experience. The navigation is designed for customers to easily find the products that fit their lifestyle. The selected photography portrays all kind of people in different characteristics, a new mom, a businessperson, a techie teen, a grandfather, or a surfer dude. Clear CTA buttons make customer journey smoother from just browsing the products to find their style and purchase the right products.
Product Brochure
Product Packaging
Great packaging makes Nyne’s products pop. And jump off the shelf into customers’ carts.
Social Media Campaign
The holiday season is all about giving away. In order to entice the customers during the holiday season, Nyne needed graphics for their social media campaign.
“I was fortunate enough to be referred to Edwin through a common friend. Edwin’s design and creativity skills are phenomenal, we have hired Edwin to do everything from brochure creation to website redesign and everything in between.”
Allan Wessels, Senior Product Manager at Greenplum
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