Big Data. Big Brand.
Datameer is enterprise software for big data analytics which enables the analyst to integrate any data, analyze, and visualize the data faster. The objective is to create a visual identity that is distinct, memorable, scalable, cohesive, and able to translate across all mediums.
Disclaimer: This project does not necessarily represent the current brand visual identity as the original identity had been modified over the years.
- Logo identity
- Web design
- Brand style guide
- Ad campaign
- Marketing collateral (digital + print)
- Social media
- Event graphics
During the stage of early establishment, the company immediately faced a level of competition. As a startup, they needed to establish their brand. I was initially hired to design their corporate identity. The very first thing they needed was visual identity, which defines the core products and company brand image.
After some brainstorming with the founder and the marketing team, the concept came from the name of the company itself “Data” and “Meer”, which the word Meer means sea or ocean. The visuals needed to include ocean wave elements. We chose blue as the primary color because blue evokes ties to the corporate world. Furthermore, blue is associated with reliability and loyalty. If there were to be one color associated with the ocean, it would be blue.
Brand Style GUide
To establish a strong brand, consistency is the key. Strong and consistent branding helps clarify what your business stands for, allowing your business to communicate your purpose, personality, and promises. A consistent tone of voice, and a consistent brand identity, help keep a business on message. Having brand guidelines means that the right branding is easily accessible to everyone, so everyone knows how to use it properly.
OOH Ad Campaign
Our customers’ success stories had inspired us to share the facts that they had benefited from using Datameer technology. The advertising concept was created based on industry verticals that successfully implemented the technology.
“One of the best designers I ever worked with. Creative, professional, and always help to make things happen!”
Stefan Groschupf, Founder & CEO, Automation Hero; Founding CEO of Datameer
Online presence is key to building your brand. Establishing Datameer brand online will have two main facets to it: the artistic one and the technical one. I helped Datameer to solve both challenges. As a result, the website did not only look beautiful aesthetically, but also improved the usability and experience. As a marketing tool, it drives more visitors and double the conversion rate.
Tradeshow Booth Graphics
“Edwin is keenly capable of translating the pithy text into visuals that are instantly understood. He has a great sense of design and color, producing pleasing and meaningful brands, graphics, presentations, websites and collateral.”
Karen Hsu, Chief Executive Officer at BlockchainIntel (formerly Senior Director Product Marketing at Datameer)