Carrum Health
Value-based Center of Excellence platform rebrand
Carrum Health is a value-based Centers of Excellence platform that negotiates directly with top healthcare providers to offer upfront bundled payments to employers. In just six months, I spearheaded a comprehensive overhaul that not only revitalized our brand but also resulted in a remarkable 21% boost in brand awareness. By developing a compelling brand narrative positioning Carrum Health as a premier surgical and cancer care solution, I successfully bridged the gap between strategic vision and creative execution. Moreover, my collaboration with the Growth Marketing teams to implement best practices for designing emails and landing pages led to significant improvements, doubling to quadrupling performance metrics across the board.
Project Scope
- Identity design
- Brand style guide
- Website design
- Marketing campaign
- Social media
- Digital assets
- Presentation
I am so grateful for the chance to have worked so closely with Edwin for nearly 3 years. He and I partnered on a rebrand as well as building a creative footprint for the brand. His work was always fast, thoughtful, and creative. He understood the requirements and worked hard to approach them from new and creative directions. His humility and kindness are an inspiration. Working with Edwin is a true joy.
Daniel Botwinick, SVP of Marketing at Carrum Health
Edwin’s talent as a creative director and designer is truly exceptional. Throughout our collaboration, he consistently exceeded expectations by transforming concepts into stunning visual representations. His contribution to our company’s rebranding was invaluable; not only did he create a comprehensive brand book and templates, but he also ensured that every design reflected our brand essence perfectly.
Brianne Warden, Partner Marketing Manager at Carrum Health
