Overview
Brand Transformation. A Great Leap Forward.
Disclaimer: This project does not necessarily represent the current brand visual identity as the original identity had been modified over the years.
WANdisco, now Cirata, helps enterprises move and synchronize large-scale data across cloud environments with zero downtime, zero data loss, and minimal business disruption. Cirata currently positions its platform around data modernization, resilience, and AI readiness, with a focus on moving data without operational disruption.
As Design Director at WANdisco, I led the visual direction across brand, marketing, campaign, sales, and digital initiatives. My role focused on building a stronger, more consistent brand system that could support enterprise-level storytelling, product launches, and go-to-market campaigns.
Project Scope
- Art direction
- Website redesign
- Brand style guide
- Marketing collateral
- Ad campaign
- Social media
The Challenge
WANdisco’s website no longer reflected the maturity of the product or the company’s momentum in cloud data migration. With the launch of LiveData Migrator, the brand needed a stronger digital presence that felt modern, credible, and ready for enterprise growth.
The Approach
We developed a new visual language that moved beyond common tech clichés like clouds, servers, and generic business imagery. Inspired by the WANdisco logo mark, we built a flexible geometric system that communicated data movement, precision, scale, and technical confidence.
The result was a sharper, more ownable brand experience that could scale across the website, campaigns, and future marketing materials.
Before and After
The refreshed brand system gave WANdisco a more flexible and distinctive visual language across digital, campaign, and sales materials. By combining custom iconography, geometric patterns, photography, and an expanded color palette, the brand moved beyond stock imagery into a more dynamic and ownable experience.
“When it comes to delivering insightful creative solutions and driving successful team operations, Edwin has brilliantly led our brand refresh, inspiring the team to break the mold and organizing the tasks needed to deliver this awesome assignment in a compressed schedule.”
— Alex Grossman, a former Head of Marketing Services and Brand at WANdisco
“From a brand refresh on our partner pages, to the creative on a new partner program, to joint marketing with partners, Edwin’s work has always been refreshing. He is very thoughtful in his approach.”
Shelly Koglin, Channel Marketing Director at Ping Identity