An independent design consultancy built for clarity and growth
Susanto Design is an independent creative consultancy partnering with founders, marketing leaders, and executive teams to bring clarity, consistency, and momentum to their brands.
We operate as a focused, senior-led design consultancy. We work with organizations that value strategic thinking, thoughtful execution, and long-term brand health.
Our work spans brand strategy, identity systems, and digital experiences—often stepping in when teams need clarity, momentum, or an experienced creative partner they can trust.
We are intentionally independent. This allows us to stay close to the work, collaborate deeply with client teams, and deliver high-quality outcomes without unnecessary overhead or complexity.
Why Teams Work With Us
We believe design should be more than beautiful. It should clarify purpose, strengthen positioning, and accelerate business impact. Our work translates strategy into compelling visual narratives that resonate with customers, partners, and teams.
Our Approach
Strategic Discovery
We start with your business context, audience insights, and competitive landscape.
Brand Architecture
We define strategic positioning, messaging, and visual fundamentals.
Design & Execution
We deliver identity systems, web experiences, and digital assets that align with strategy.
Cross-Functional Collaboration
We integrate with internal teams and stakeholders for seamless execution and adoption.
Who We Work With
Trusted by growth teams at mid-market and enterprise organizations in:
SaaS & Enterprise Software
Digital Health & MedTech
Data & Analytics Platforms
High-growth B2B Tech
Guided by two decades of cross-industry experience.
Meet the Principal
Susanto Design was founded by Edwin Susanto, a seasoned creative director with over two decades of experience helping organizations clarify their brand, align their teams, and show up with confidence in competitive markets.
Edwin’s path into independent consultancy wasn’t driven by a desire to work alone. It was shaped by years inside companies, collaborating closely with founders, executives, marketers, and product teams. Over time, he saw a recurring gap: teams needed senior creative leadership that could think strategically, execute thoughtfully, and stay close to the work without the overhead or friction of large agencies.
Today, Edwin leads Susanto Design as an independent creative consultancy, bringing hands-on creative direction, strategic perspective, and a collaborative mindset to every engagement. He works directly with clients while assembling the right mix of partners and specialists as needed, ensuring both quality and focus at every stage.
Known for his calm leadership style and practical approach, Edwin helps teams move forward with clarity, not noise. His work spans brand strategy, identity systems, and digital experiences across tech, healthcare, and SaaS, often supporting organizations at critical moments of growth or change.
What industry leaders said
Edwin is an incredibly talented Creative Director, and his vision truly transformed the Carrum Health brand. I’m always impressed by Edwin’s innovative and strategic solutions to challenging design problems. His creative talent, patience and persistence have been critical to our our success!
Carla Holleran, Director Marketing Automation at Carrum Health
I am so grateful for the chance to have worked so closely with Edwin for nearly 3 years. He and I partnered on a rebrand as well as building a creative footprint for the brand. His work was always fast, thoughtful and creative. He understood the requirements and worked hard to approach them from new and creative directions. His humility and kindness are an inspiration. Working with Edwin is a true joy.
Daniel Botwinick, SVP Marketing at Carrum Health
Edwin is keenly capable of translating pithy text into visuals that are instantly understood. He has a great sense of design and color, producing pleasing and meaningful brands, graphics, presentations, websites and collateral. He is also easy and fun to work with!
Karen Hsu, Chief Executive Officer, BlockchainIntel
One of the best designer I ever worked with. Creative, professional and always helped to make things happen!
Stefan Groschupf, Founder & CEO, Automation Hero; Founding CEO of Datameer
When it comes to delivering insightful creative solutions and driving successful team operations, Edwin has brilliantly led our brand refresh, inspiring the team to break the mold and organizing the tasks needed to deliver this awesome assignment in a compressed schedule. From a well-oiled creative machine team ready to tackle the next design challenges, Edwin is a solid leader and a creative mind.
Alex Grossman, Head of Marketing Services and Brand, WANdisco
Edwin is a talented, creative and flexible jack-of-all-trades who will never let you down. His can-do attitude paired with his raw talent and unfailing dedication to get things done made him an invaluable asset for my marketing team.