Totango

Building brand awareness through a unified creative experience.

Totango is a customer success platform that helps businesses improve customer retention, drive renewals, and accelerate growth through a flexible, scalable solution.

Partnered with Totango’s brand and marketing team to bring its evolving brand identity to life. Translated the brand’s modular design language into compelling campaigns and cohesive visual experiences across digital, print, and events.

The Challenge & Impact

Totango needed to build greater brand awareness while maintaining a consistent identity across multiple marketing channels. The challenge was turning its new visual language into a recognizable, scalable brand experience.

By extending the brand’s distinctive shapes and visual elements across campaigns, content, and events, I helped create a more unified and engaging presence that strengthened brand recognition and supported Totango’s marketing initiatives.

Project Scope

Brand Awareness Campaign · Digital & Print Campaigns · Social Media · Content & eBook Design · Event Branding · Video Graphics · Presentation Design

To create a more distinctive and consistent brand experience, we transformed Totango’s signature shapes into a flexible visual system inspired by its modular platform. The result was a scalable design language that brought energy, personality, and cohesion across marketing campaigns, helping Totango stand out and strengthen its brand presence.

“Edwin has been a wonderful design partner for Totango, helping explore and tease out our new branding across a variety of projects, such as an awareness campaign (display, native), event themes and graphics, video assets, presentations, blog content, and much more.”

Murphy O'Brien, formerly Senior Director Brand & Creative at Totango