The Challenge

NYNE is all about Lifestyle Inspired Audio. Their audio products are dedicated to harnessing, optimizing and integrating the latest cutting edge technology into audio solutions that enhance your lifestyle, whatever it may be. NYNE was a new player in consumer electronics, and they needed a complete solution for their product marketing and advertising campaign. NYNE came to me to develop their integrated marketing to promote their line of products and boost their sales.

The Solution

I began our conversation with the President of the product marketing by reviewing existing wireless audio products in the market, and learn how to differentiate NYNE products from its competitions. I developed the solution in phases. As the products evolve to have unique style and characteristics, I implemented design solution that eye-catching and different to reach out all kind of people in all ages. A new website, collateral and product packaging has provided the tools to promote the products and how the customers experience with the products.


Packaging Design

When Nyne Audio launched their new products, they needed packaging design. Nyne product design is all about style and quality for all kind of people in all ages, a new mom, a businessperson, a techie teen, a grandfather, or a surfer dude. I helped designing the packaging that looks modern, sophisticated, and stand out among other audio products; the packaging people can see the actual product in the box.

Social Media Campaign

Holiday season is all about giving away. In order to entice the customers during holiday season, Nyne needed graphics for their marketing campaign through Facebook.

Better Marketing at the Point of Purchase

Point of purchase displays usually have four main functions to fulfil: build traffic, create awareness, create an impression, and increase sales.

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