The Challenge

Datameer is an enterprise software for big data analytics which enable analyst to integrate any data, analyze, and visualize the data faster. When Datameer launched, they immediately faced a level of competition. What they need is to build a strong brand identity, which will set them apart and bring in customers.

The Solution

A successful brand starts with a product that solves a common problem. The concept came from the name of Datameer which consist two words, "Data" and "Meer". In German, the word Meer means sea or ocean. With a new brand, Datameer stands out among its competitors as a data analytic solution for everyone. A brand is built upon that product.

The Result

Most Promising Start-Ups — VentureWire
The Companies That Matter Most in Data — Database Trend and Applications The World’s Top 10 Most Innovative Companies in Big Data — FastCompany
The hottest big data startups of 2014 — StartUp50

Online Presence

Online presence is key to building your brand identity. Establishing Datameer brand online will have two main facets to it: the artistic one and the technical one. I helped Datameer to solve both challenges. As a result, the website is not only looking beautiful but also easier to navigate and to maintain effectively by using Wordpress as Content Management System. As a marketing tool, it drives more visitors and increases the conversion rate.

The Brand Guidelines

To create strong brand identity, I established the brand guidelines for Datameer brand. Consistency is key. Strong and consistent branding helps clarify what your business stands for, allowing your business to communicate your purpose, your personality, and your promises. A consistent tone of voice, and a consistent brand identity, helps keep a business on-message. By having a set of brand guidelines means that the right branding is easily accessible to everyone, so everyone knows how to use it properly.

Print and Digital

Creating a consistent style across print collateral is critical to building a brand identity. With the brand guidelines established, it will ensure every collateral pieces are produced consistently across other media.

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