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	<title>Susanto Design Blog</title>
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	<description>Design Tips &#38; Trends, Creative Thoughts &#38; Knowledge</description>
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		<title>Brand Revitalization. Why you need it?</title>
		<link>http://www.susantodesign.com/blog/knowledge/brand-revitalization-why-you-need-it/</link>
		<comments>http://www.susantodesign.com/blog/knowledge/brand-revitalization-why-you-need-it/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 15:34:42 +0000</pubDate>
		<dc:creator>esusanto</dc:creator>
				<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand revitalization]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[image]]></category>

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		<description><![CDATA[What is Brand Revitalization? It&#8217;s a change. It&#8217;s a refresh. It&#8217;s a renewal. It&#8217;s a facelift. It&#8217;s a repositioning your company to a better stage than current one. Yes, brand revitalization is simply to change your company&#8217;s identity to a new look that can bring freshness and vitality to your company&#8217;s image. It&#8217;s not necessarily [...]]]></description>
			<content:encoded><![CDATA[<h3>What is Brand Revitalization?</h3>
<p>It&#8217;s a change. It&#8217;s a refresh. It&#8217;s a renewal. It&#8217;s a facelift. It&#8217;s a repositioning your company to a better stage than current one. Yes, brand revitalization is simply to change your company&#8217;s identity to a new look that can bring freshness and vitality to your company&#8217;s image. It&#8217;s not necessarily doing a complete new design, but rather take your current brand and clean it up to fit in current trends, your competitors and your audience.</p>
<h3>Why does your company need Brand Revitalization?</h3>
<p>The need for brand revitalization may be driven by some of the following circumstances:</p>
<ul>
<li>Outdated or irrelevant current brand</li>
<li>New leadership for the company</li>
<li>New direction for the company</li>
<li>New or different audience</li>
</ul>
<p>Here are some examples on how these great America&#8217;s companies always become a leader in their industry:</p>
<p style="text-align: center;"><a href="http://www.susantodesign.com/blog/wp-content/uploads/2011/10/brand-revitalization.jpg"><img class="size-full wp-image-22 aligncenter" src="http://www.susantodesign.com/blog/wp-content/uploads/2011/10/brand-revitalization.jpg" alt="" width="512" height="204" /></a></p>
<p>&nbsp;</p>
<p>Your brand is your asset. Your company&#8217;s success depends on your company image. It&#8217;s talking about reputation.</p>
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		<title>Less Is More</title>
		<link>http://www.susantodesign.com/blog/knowledge/hello-world/</link>
		<comments>http://www.susantodesign.com/blog/knowledge/hello-world/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 20:22:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Knowledge]]></category>

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		<description><![CDATA[When I was in art school, the only thing that stick in my mind is this phrase &#8220;Less is more&#8221;. That&#8217;s why most of my design style is very clean, simple yet sophisticated. Why sophisticated? Because I truly understand the value of the design elements such as typography, color, and human emotion that evolve in [...]]]></description>
			<content:encoded><![CDATA[<p>When I was in art school, the only thing that stick in my mind is this phrase &#8220;Less is more&#8221;. That&#8217;s why most of my design style is very clean, simple yet sophisticated. Why sophisticated? Because I truly understand the value of the design elements such as typography, color, and human emotion that evolve in a design.</p>
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